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eleventheleven:

Adidas has released this simple but striking campaign as part of its Olympic advertising. Based around the tagline Take the Stage, it features photographic portraits of top British athletes…

The campaign, which is created by Sid Lee, so far consists of a series of posters and films. The first set of posters (one shown above) has been visible around London for a little while now, and features just the tagline. A second set was released this week, and are shown below: these expand on the idea, featuring individual messages such as ‘Take the Crown’, ‘Take the Pressure’ etc.

(via dorkvader)

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    http://www.creativereview.co.uk/home
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    Love the pictures.
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    reblogging because tom daley.
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